Lead Designer
Brand development for the Calistoga-based winery. Includes identity, packaging, print and email design.
Method
Being one of the most iconic wineries in the U.S., the goal for Chateau Montelena was to create a strong visual connection between their iconic chateau and wine label to their brand, while also creating cohesion and simplicity among their collateral. The chateau is used in just about every piece, whether it’s in a form of an illustration or a beautiful photograph. The logotype was modified to match the classic serif type from their existing wine labels. This type was also carried throughout in other collateral for consistency, supported by a san serif for a fresh look. A playful color palette is used in certain pieces to prevent monotony.
Credits
Designed during employment at Designthis!. Photography by Designthis!. Wine label design and chateau illustration by another company.