Lead Designer
Brand development for the Napa based design agency. Includes print, signage, email and web design.
Method
Designthis! was so used to creating different brand designs and styles for its various clients, that when it came to creating a unique look for the agency itself, the team was surprisingly unsure at first. I took the approach of focusing on what makes the agency unique in relation to its clients’ industries. As most of Designthis!’s clients specialize in winemaking, I focused on how the agency specializes in treating typography. Since wineries have a mostly traditional and classic aesthetic, the use of fun combinations of typefaces creates contrast to help make the agency standout with a memorable look, while also reflecting the fun personality of the agency.
Credits
Designed during employment at Designthis!. Photography by Designthis!.