Lead Designer
Identity redesign for a private, co-ed Catholic high school based in Napa.
Method
The identity’s objective was to reflect and honor the school’s heritage, while having a meaningful brand the student body can be proud of for generations to come. The shield pays homage to their past logo while combining the star and cross, which represent the once separate Justin and Siena private schools. The use of the arrowhead represents their Brave mascot, which was inspired by the historic Native American tribe local to the school’s region. The online store’s design inspires school and team pride during the viewer’s shopping experience. The schools campaign phrase, “All Heart”, simplifies what it means to be a Justin-Siena student, and the signage and apparel reinforces the messaging, creating excitement among the students and faculty.
Credits
Designed during employment at Designthis!. Photography by Justin-Siena High School.